Changing Behaviors
Retail networks are typically highly customized, a cross between ad and corporate networks. Some retailers use them as ad networks, focusing on additional revenues, while others are focused on achieving strategic objectives related to customer behavior. For larger, well organized retailers, the payback from strategic use of an I-CONNECT retail network can be significant both in terms of increased sales and customer loyalty.
I-CONNECT retail networks are specifically designed for retail. They provide customers critical features that include automated creation of store content for promotions, in-store activities, community events, and news about staff and customers, as well as the ability to automate and fine tune the integration of local content with network programming.
As well, I-CONNECT retail networks support segmenting advertising revenues, allowing retailers to manage paid advertising and promotions from different sources.
Delivering good quality, compelling content consistently to appropriate audiences creates regular viewers who come to expect and rely upon the offers, information, and services that is being efficiently delivered on a moment by moment basis.
Ultimately, I-CONNECT retail networks provide retailers an important competitive tool, enabling them to target their customers by store by time of day across mobile and web platforms, as well as in-store screens and kiosks.
communityTv
communityTv is a retail network targeted to independent grocers, planned for launch after a year of research and business development in Q2, 2011. Independent grocers account for close to a quarter of grocery traffic and sales and represent a significant stream of consumers shopping typically within a local market context. The opportunity to monetize local media, as well as provide high quality additional services to the retailers that enhance their customers' experiences, makes this an property with high potential value for all players.
http://community.i-connect.tv