Profitable Engagement
Ad networks are networks that are designed to deliver advertising, promotion, and other forms of media to consumers with the goal of optimizing reach and engagement with consumers, thus maximizing network value delivered to its advertising customers, and optimizing long term network value and profitability.
To be successful, ad networks must have good quality audiences, the appropriate points of contact with the audiences, and the ability to keep audiences engaged on a sustained and long term basis.
Increasingly consumers value content that is easy-to-use and portable. They are now used to moving
information seamlessly from one medium to another, and will tend to use networks that provide them that capacity.
I-CONNECT Ad Networks are designed to make it easy for specifically targeted consumers to recognize, interact with, and engage with advertising and promotional content. As well, I-CONNECT places great emphasis on providing appropriate mixes of content that match the needs of the audiences by location and by time of day.
I-CONNECT Ad Networks are fully managed
by I-CONNECT, integrating media sales,
content programming, as well as cross-platform functionality to optimize value.
PPTV
PPTV is a 4 year old network reaching a high quality 1/2 million consumers a week, generating brand value for Pizza Pizza (location licensor), ad value for its advertisers, and a mix of entertainment, news, and promotional value for consumers instore and on mobile. With the planned introduction of mobile this year, as well as the enhancement of local content, the value proposition will improve by a factor of 3 for the targeted younger demographic over the coming 2 years.
www.pptv.ca Advertise on PPTV